Marking the release of the first stage of the Why Pink Floyd remaster and collector edition release, a cold, grey and damp scene faced those who made it to the iconic Battersea Power Station in the early hours of this morning.

With inflation of Algie's younger cousin completed in the pre-dawn darkness, the pig was aloft quickly, and greeting (and delighting) the people of the area as they awoke, had their breakfast, and went off to school or work. Unlike the original shoot in December 1976 for the Animals cover, which had the pig between the southern chimneys, today's flight (due to the condition of the building) was from the other end, and just in front. Securely tethered to a couple of 4x4 vehicles, the pig seemed content to have a good look around from its elevated vantage point.

The pig is expected to stay in the air by the northern end of the Power Station for most of the day, weather permitting, taking occasional shorts breaks. See below for pictures from the event, along with a couple of video clips:

Pink Floyd are making great use of their Youtube channel which recently has seen some really interesting uploads to it - from the mysterious videos shot around the world, to things like product walkthroughs and interview segments with Nick Mason.

Yesterday, the full-length version of the UK television advert was uploaded to Youtube, and a great bit of persuasion for the new product suite it is too! Here it is:

Finally, late last night the latest initiative was launched on the Floyd's Youtube channel. Called The Greatest Gig In The Sky, the idea is that every hour, on the hour, between now and September 28th, you can hear Pink Floyd's performance of The Dark Side Of The Moon from Wembley 1974, accompanied by some of the original concert screen films, and connecting with fans across the world who are also watching - and commenting - with you. A really great job has been done with this and a visit is highly recommended!

Next week, the NBC television show "Late Night With Jimmy Fallon" is to celebrate Pink Floyd, coinciding with the launch of the extensive catalogue reissue, remaster and rarities programme. The week-long schedule should provide a number of unmissable things for the band's fans, including Roger Waters taking the stage with the Foo Fighters for a rendition of "In The Flesh". Roger is also due to be interviewed, as is Nick Mason.

The show, which airs Monday to Friday at 12:35am (ET)/11:35pm (CT) has had week-long celebrations in the past. Last year, the Rolling Stones got their chance, and earlier this year, so did Bob Marley. Roger took part in a rare interview with Jimmy back on May 5th, 2010, so he is no stranger to the show.

The full, day-by-day schedule is as follows:

To launch the Why Pink Floyd remasters and collectors edition campaign, a very special event has been lined up. EMI Music have confirmed today that on Monday (September 26th), Algie the Pink Floyd pig will take to the skies again. They intend to recreate the cover of the 1977 album 'Animals' by floating the pig above Battersea Power Station in London, for the first time in 35 years.

Working together with Battersea Power Station and the inflatable specialists, Air Artists, creators of all the Pink Floyd inflatables since 1976, EMI have arranged for the pig to float above the iconic building throughout the day, giving Londoners plenty of opportunity to glimpse it bobbing around. Differing from the original 1976 floatation, the 2011 event will see the pig fly at the north end of Battersea Power Station next to the river due to the condition of the building.

Sadly, it's not going to be the original Algie; two weeks prior to the event the original neoprene glued pig was officially declared not airworthy and a brand new high frequency welded PVC replica was made for the occasion.